Creating customer loyalty
Aims to help managers develop their expertise in managing products and customers by addressing such questions as: what is the product or service?; how variable are the customers?; what do customers want?; how does the company create a niche market?; and how does the company predict change?
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| Corporate Author: | |
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| Format: | Book |
| Published: |
London
Kogan Page
1993
©1993 |
| Series: | The management action guides series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Building customer loyalty