Sales questions that close the sale how to uncover your customers' real needs

"What's the best way for a salesperson to find out what a potential customer really needs? Ask! It sounds simple enough, but many salespeople get so tangled up in nerves, benefits hawking, and making ""the pitch"" they forget to ask questions -- or to ask the right ques...

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Bibliographic Details
Main Author: Brennan, Charles D (Author)
Format: Book
Published: New York Amacon 1994
Subjects:
Online Access:Click Here to View Status and Holdings.
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Summary:"What's the best way for a salesperson to find out what a potential customer really needs? Ask! It sounds simple enough, but many salespeople get so tangled up in nerves, benefits hawking, and making ""the pitch"" they forget to ask questions -- or to ask the right questions. This unique book gives salespeople at all levels precise guidance for asking the right questions. It shows them how to: * formulate questions that generate meaningful dialogue and uncover opportunities * funnel a prospect from an opportunity to a sale * determine a client's true motivation * pace a conversation, gain and keep client interest, and maintain control of the conversation * present solutions * deal with a prospect who won't ""follow the script"""
Physical Description:xiii, 160 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0814478158