Cases in marketing financial services

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Bibliographic Details
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Ennew, Christine, Watkins, Trevor, Wright, Mike 1952-
Format:	Unknown
Published:	Oxford Butterworth-Heinemann l993
Series:	The Marketing series
Subjects:	Advertising > Financial services industry > Great Britain Financial services industry > Great Britain
Online Access:	Click Here to View Status and Holdings.
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