Advances in consumer marketing
Advances presents managers with a clearer perspective on the complex and challenging task of consumer marketing. With contributions from leading experts in the field the book focuses on the interaction between the four main elements in consumer marketing: the consumer, the brand, the manufacturer an...
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| Other Authors: | , |
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| Format: | Book |
| Published: |
London
Kogan Page
1994
©1994 |
| Series: | The Cranfield management research series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer behavior and marketing strategy