Manufacturing strategy the strategic management of the manufacturing function
This updated edition aims to show that a strategic approach to manufacturing management is essential for the survival and prosperity of industrial companies. The author has formulated an approach which will help companies to develop an understanding of the implications of the corporate marketing and...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Macmillan
1985
©1985 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This updated edition aims to show that a strategic approach to manufacturing management is essential for the survival and prosperity of industrial companies. The author has formulated an approach which will help companies to develop an understanding of the implications of the corporate marketing and finance decisions for their manufacturing processes and infrastructures. The author has provided a basis for corporate debate and decisions that involve all the major functional departments: design, marketing, finance, personnel and manufacturing. |
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| Physical Description: | xi, 230 pages illustration 22 cm |
| ISBN: | 033339478X |
Manufacturing strategy text and cases