CUSTOMER FIRST A STRATEGY FOR QUALITY SERVICE
Improving customer service is no longer a matter of choice - the future of an organization depends on it. That is the premise of Denis Walker's book. Drawing on his personal experience as a manager involved in the dramatic transformation of British Airways, he sets out a model for planning, imp...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Aldershot, Hants
Gower
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Creating value for customers designing and implementing a total corporate strategy