MARKETING HOSPITALITY Sales and Marketing for Hotels, Motels, and Resorts
Marketing Hospitality is appropriate for students who have little or no prior experience in the hospitality field. This textbook is also suitable as a continuing education resource for those currently employed in the field.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lake forest, Ill
Glencoe, McGraw-Hill
1993
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| Edition: | INTERNATIONAL EDITIONS |
| Series: | The Hospitality professional series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic hotel/motel marketing 
Hospitality and travel marketing