MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market p...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
l994
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| Edition: | EIGHTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers. |
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| Physical Description: | xxix, 801 pages some colour illustrations 27 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0137228511 9780137228515 |
MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL