MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL

MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL

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Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market p...

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall l994
Edition:EIGHTH EDITION
Subjects:
Marketing > Management
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