Retail merchandising
This book supports its premise that "the traditional talent of having a keen nose for merchandising will no longer suffice in the dynamics of the modern retail marketplace" by taking a "nuts and bolts" approach to the topic. This reorganized edition equips readers with the underl...
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Macmillan Pub. Co.
1991
©1991 |
| Edition: | Second Edition |
| Series: | Macmillan series in college marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book supports its premise that "the traditional talent of having a keen nose for merchandising will no longer suffice in the dynamics of the modern retail marketplace" by taking a "nuts and bolts" approach to the topic. This reorganized edition equips readers with the underlying fundamentals of sound merchandising theory, and the ability to mathematically translate that theory into the planning factors that govern the day-to-day operations of a profitable retail enterprise. It achieves this by supporting in-depth theoretical concepts, such as the cost method of inventory, with realistic problems that expose the theory's benefits and weaknesses, and the mathematical knowledge necessary to understand and use those theories in real- life instances. |
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| Physical Description: | xiii, 577 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0675212774 |
Retail merchandising