Retail merchandising
This book supports its premise that "the traditional talent of having a keen nose for merchandising will no longer suffice in the dynamics of the modern retail marketplace" by taking a "nuts and bolts" approach to the topic. This reorganized edition equips readers with the underl...
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Macmillan Pub. Co.
1991
©1991 |
| Edition: | Second Edition |
| Series: | Macmillan series in college marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Retail merchandising