LEARNING AID TO ACCOMPANY BASIC MARKETING A Managerial Approach
This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ilinois
R.D. Irwin
1981
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| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Basic marketing a managerial approach