LEARNING AID TO ACCOMPANY BASIC MARKETING A Managerial Approach

LEARNING AID TO ACCOMPANY BASIC MARKETING A Managerial Approach

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This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing.

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Bibliographic Details
Main Authors: McCarthy, E. Jerome (Author), Brogowicz, Andrew A. (Author)
Format: Book
Language:English
Published: Homewood, Ilinois R.D. Irwin 1981
Edition:Seventh edition
Subjects:
Marketing > Management
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