LEARNING AID TO ACCOMPANY BASIC MARKETING A Managerial Approach
This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ilinois
R.D. Irwin
1981
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| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing. |
|---|---|
| Item Description: | Learning aid to accompany "Basic marketing: a managerial approach by E. Jerome McCarthy, Andrew A. Brogowicz, seventh edition". |
| Physical Description: | vii, 370 pages illustrations 28 cm |
| ISBN: | 0256025347 |
Basic marketing a managerial approach