Solving the management case
Managers from all disciplines, as they become more senior, need to have a regard for the effects of their decisions upon the organization as a whole. Senior marketing managers, for example, are responsible for the management of marketing - a strategic role that they have to grow into. All successful...
Saved in:
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Published: |
Oxford [England]
Butterworth-Heinemann
1992
©1992 |
| Series: | Marketing series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
The Transformation of Management