Solving the management case
Managers from all disciplines, as they become more senior, need to have a regard for the effects of their decisions upon the organization as a whole. Senior marketing managers, for example, are responsible for the management of marketing - a strategic role that they have to grow into. All successful...
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| Main Authors: | , |
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| Format: | Book |
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Oxford [England]
Butterworth-Heinemann
1992
©1992 |
| Series: | Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The Transformation of Management