Solving the management case

• Main Authors: Hatton, Angela (Author), Roberts, Paul (Author)
• Corporate Author: Chartered Institute of Marketing
• Other Authors: Worsam, Mike
• Format: Book
• Published: Oxford [England] Butterworth-Heinemann 1992; ©1992
• Series: Marketing series
• Subjects: Strategic planning; Marketing > Management; Management
• Online Access: Click Here to View Status and Holdings.

 Managers from all disciplines, as they become more senior, need to have a regard for the effects of their decisions upon the organization as a whole. Senior marketing managers, for example, are responsible for the management of marketing - a strategic role that they have to grow into. All successful managers have learned the need to delegate tactical issues to clear space for the strategic development of the organization as a whole. This book is intended to assist with the period of transition from tactical to strategic management. The hard task of commercial decision making is addressed - the true test of the successful manager. The text is intended as a reference for the working manager, and also for those taking a management course. The emphasis throughout is upon the practical use of tools of management. The book offers practical guidance on how to make decisions in real time - often when short of information; on how to set and meet budgets and targets; and on how to to cope with unpredictable managing directors and a fluctuating marketplace - all are everyday tasks which have to be faced by the practising manager.