ADVERTISING PRINCIPLES AND PRACTICE

ADVERTISING PRINCIPLES AND PRACTICE

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Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

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Bibliographic Details
Main Author: WELLS,WILLIAM (Author)
Other Authors: Burnett, John, Moriarty, Sandra
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Simmon & Schuster ©1989
Subjects:
Advertising
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