Practical business development, what works, what does not

• Main Author: Kraushar, Peter M (Author)
• Format: Book
• Language: Malay
• Published: London Holt, Rinehart and Winston 1985
• Subjects: New products
• Online Access: Click Here to View Status and Holdings.
• Physical Description: viii, 180 pages illustrations 25 cm
• ISBN: 0039106144

I started to specialise in new product development in 1963 ,after more general work in marketing and advertising,and began to seek books on developnet which combined depth of experience with practical wisdom.