Practical business development, what works, what does not

Practical business development, what works, what does not

I started to specialise in new product development in 1963 ,after more general work in marketing and advertising,and began to seek books on developnet which combined depth of experience with practical wisdom.

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Bibliographic Details
Main Author: Kraushar, Peter M (Author)
Format: Unknown
Language:Malay
Published: London Holt, Rinehart and Winston 1985
Subjects:
New products
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