Practical business development, what works, what does not
I started to specialise in new product development in 1963 ,after more general work in marketing and advertising,and began to seek books on developnet which combined depth of experience with practical wisdom.
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| Main Author: | |
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| Format: | Book |
| Language: | Malay |
| Published: |
London
Holt, Rinehart and Winston
1985
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| Online Access: | Click Here to View Status and Holdings. |
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What customers want using outcome-driven innovation to create breakthrough products and services