Innovate! straight path to quality, customer delight, and competitive advantage

• Main Authors: Jr. Paul A. Schumann (Author), Prestwood, Donna C.L (Author), Tong, Alvin H. (Author), Vanston, John H. (Author)
• Format: Unknown
• Published: New York McGraw Hill 1994; ©1994
• Subjects: Marketing; Technological innovations > Economic aspects; Competition
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 208 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0070557144

If you want to keep your organization on the cutting edge of change in today's rapidly evolving new age of information and technology, then you'll need to make your organization totally innovative, rather than restricting innovation to R&D. In this practical and provocative book you'll be shown how to do it, and in so doing, to seize competitive advantage in everything from product development to new markets to breakthroughs in technology and communications. Based on the authors' proprietary organizational innovation model - a proven, comprehensive action plan for creating a totally innovative organization that's market driven and responsive to changing conditions - Innovate! gives you the practical tools you need to bring about dramatic, far-reaching changes in your products, processes, procedures, and personnel.