Innovate! straight path to quality, customer delight, and competitive advantage

If you want to keep your organization on the cutting edge of change in today's rapidly evolving new age of information and technology, then you'll need to make your organization totally innovative, rather than restricting innovation to R&D. In this practical and provocative book you�...

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Bibliographic Details
Main Authors: Jr. Paul A. Schumann (Author), Prestwood, Donna C.L (Author), Tong, Alvin H. (Author), Vanston, John H. (Author)
Format: Book
Published: New York McGraw Hill 1994
©1994
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