Marketing strategy
This is an attempt to strip away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. Marketing practitioners should find thi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford Boston
Butterworth-Heinemann
1993
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| Edition: | Paperback edition |
| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This is an attempt to strip away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the successful organization of the 1990s. Managers outside that specialism will be able to understand the pivotal role of marketing in the business-strategy process, while students should benefit from the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. |
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| Physical Description: | v, 259 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 075061711X 9780750617116 |
Marketing strategy the difference between marketing and markets