Marketing strategy
This is an attempt to strip away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. Marketing practitioners should find thi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford Boston
Butterworth-Heinemann
1993
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| Edition: | Paperback edition |
| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing strategy the difference between marketing and markets