PRICING CONCEPTS AND METHODS FOR EFFECTIVE MARKETING
Classic guide for all managers involved in pricing decisions.
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Main Author: | Gabor, Andre (Author) |
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Format: | Book |
Language: | English |
Published: |
Aldershot, Hants, England
Gower
1988
|
Edition: | Second Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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