PRICING CONCEPTS AND METHODS FOR EFFECTIVE MARKETING

Classic guide for all managers involved in pricing decisions.

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Bibliographic Details
Main Author:	Gabor, Andre (Author)
Format:	Book
Language:	English
Published:	Aldershot, Hants, England Gower 1988
Edition:	Second Edition
Subjects:	Pricing
Online Access:	Click Here to View Status and Holdings.
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