PRICING CONCEPTS AND METHODS FOR EFFECTIVE MARKETING
Classic guide for all managers involved in pricing decisions.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Aldershot, Hants, England
Gower
1988
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Classic guide for all managers involved in pricing decisions. |
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| Item Description: | Rev. ed. of: Pricing, principles and practices. 1977. |
| Physical Description: | xvi, 378 pages illustrations 23 cm |
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0566027038 |
Pricing