Socio-styles the new lifestyles classification system for identifying and targeting consumers andmarkets
In today's ever-changing society, the need for marketers and decision-makers to understand consumer motivation is clear, and yet the traditional socio-demographic classifications are becoming increasingly inadequate. Now, using the resources of computer technology, the survey instrument describ...
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London
Kogan Page
1993
©1993 |
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| Online Access: | Click Here to View Status and Holdings. |
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Continuous consumer market measurement