Socio-styles the new lifestyles classification system for identifying and targeting consumers andmarkets

Socio-styles the new lifestyles classification system for identifying and targeting consumers andmarkets

In today's ever-changing society, the need for marketers and decision-makers to understand consumer motivation is clear, and yet the traditional socio-demographic classifications are becoming increasingly inadequate. Now, using the resources of computer technology, the survey instrument describ...

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Bibliographic Details
Main Author: Cathelat, Bernard (Author)
Format: Unknown
Published: London Kogan Page 1993
©1993
Subjects:
Market surveys
Marketing research
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