Socio-styles the new lifestyles classification system for identifying and targeting consumers andmarkets
In today's ever-changing society, the need for marketers and decision-makers to understand consumer motivation is clear, and yet the traditional socio-demographic classifications are becoming increasingly inadequate. Now, using the resources of computer technology, the survey instrument describ...
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| Format: | Book |
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London
Kogan Page
1993
©1993 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-082530 | ||
| 005 | 202211711233 | ||
| 020 | # | # | |a 0749406968 |q hardcover |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | 0 | 0 | |a HF5415.2 |b .C38 1993 |
| 100 | 1 | # | |a Cathelat, Bernard |e author |
| 245 | 1 | 1 | |a Socio-styles |b the new lifestyles classification system for identifying and targeting consumers andmarkets |c Bernard Cathelat |
| 264 | # | 1 | |a London |b Kogan Page |c 1993 |
| 264 | # | 1 | |c ©1993 |
| 300 | # | # | |a 284 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a In today's ever-changing society, the need for marketers and decision-makers to understand consumer motivation is clear, and yet the traditional socio-demographic classifications are becoming increasingly inadequate. Now, using the resources of computer technology, the survey instrument described here takes account of the complexity of human psychology and behaviour within a variety of contexts. |
| 650 | # | 0 | |a Market surveys |
| 650 | # | 0 | |a Marketing research |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=082530 |
| 964 | # | # | |c BOK |d 01 |
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Continuous consumer market measurement