Socio-styles the new lifestyles classification system for identifying and targeting consumers andmarkets
In today's ever-changing society, the need for marketers and decision-makers to understand consumer motivation is clear, and yet the traditional socio-demographic classifications are becoming increasingly inadequate. Now, using the resources of computer technology, the survey instrument describ...
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Kogan Page
1993
©1993 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | In today's ever-changing society, the need for marketers and decision-makers to understand consumer motivation is clear, and yet the traditional socio-demographic classifications are becoming increasingly inadequate. Now, using the resources of computer technology, the survey instrument described here takes account of the complexity of human psychology and behaviour within a variety of contexts. |
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| Physical Description: | 284 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749406968 |
Continuous consumer market measurement