Socio-styles the new lifestyles classification system for identifying and targeting consumers andmarkets

• Main Author: Cathelat, Bernard (Author)
• Format: Unknown
• Published: London Kogan Page 1993; ©1993
• Subjects: Market surveys; Marketing research
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 284 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0749406968

In today's ever-changing society, the need for marketers and decision-makers to understand consumer motivation is clear, and yet the traditional socio-demographic classifications are becoming increasingly inadequate. Now, using the resources of computer technology, the survey instrument described here takes account of the complexity of human psychology and behaviour within a variety of contexts.