Understanding & designing marketing research
Looks at the varied and sometimes complicated array of techniques which is known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission and use research in business.
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| Format: | Unknown |
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London
Academic Press
1992
©1992 |
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| Online Access: | Click Here to View Status and Holdings. |
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Understanding & designing marketing research 
Marketing research