Strategic business planning an action programme for forward-thinking businesses
The author develops his concept of strategic business planning (SBP) in this text, explaining how to improve the performance and competitive position of any company. The steps of the process are outlined, including competitor analysis, strategic options, performance goals and evaluation.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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STRATEGIC BUSINESS PLANNING A DYNAMIC SYSTEM for improving performance & competitive advantage