Strategic business planning an action programme for forward-thinking businesses

Strategic business planning an action programme for forward-thinking businesses

The author develops his concept of strategic business planning (SBP) in this text, explaining how to improve the performance and competitive position of any company. The steps of the process are outlined, including competitor analysis, strategic options, performance goals and evaluation.

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Bibliographic Details
Main Author: Reading, Clive (Author)
Format: Book
Language:English
Published: London Kogan Page 1993
Subjects:
Business enterprises > Planning
Strategic planning
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