Marketing the information profession to the information society

This work aims to challenge the way in which the library and information profession markets itself to society. After exploring the profession's unique contribution, it argues for a clear promotional message that can easily be understood by the non-specialist. The author argues for an entitlemen...

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Bibliographic Details
Main Author: Irving, Ann (Author)
Format: Book
Language:English
Published: London Library Association Publishing 1992
Series:Viewpoints in LIS 7
Viewpoints in library and information science 7
Subjects:
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