DELIVERING QUALITY SERVICE Balancing Customer Perceptions and Expectations

Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise....

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Bibliographic Details
Main Authors: ZEITHAML, VALARIE A (Author), BERRY, LEONARD L (Author), PARASURAMAN A (Author)
Format: Unknown
Language:English
Published: New York Free Press 1990
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