Databased marketing
Utilizing nontechnical language, the author thoroughly explains how to use database technology as a direct marketing weapon to help you get to know who your customers are--what they want; why they buy what you sell--in order to keep your clients long-term plus successfully increase your customer bas...
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
New York
Wiley
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Utilizing nontechnical language, the author thoroughly explains how to use database technology as a direct marketing weapon to help you get to know who your customers are--what they want; why they buy what you sell--in order to keep your clients long-term plus successfully increase your customer base. Provides a model of the typical consumer to use in soliciting new customers and includes examples from Burger King, Seagram's, Miller Brewing, Warner-Lambert--companies that are thriving by applying this latest marketing strategy. |
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| Physical Description: | xix, 300 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 291-295) and index. |
| ISBN: | 0471551872 |
Database marketing the ultimate marketing tool