Databased marketing
Utilizing nontechnical language, the author thoroughly explains how to use database technology as a direct marketing weapon to help you get to know who your customers are--what they want; why they buy what you sell--in order to keep your clients long-term plus successfully increase your customer bas...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Database marketing the ultimate marketing tool