Marketing management

Marketing management

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In their first-level testbook "The Essentials of Marketing", Geoff Lancaster and Lester Massingham established the fundamentals and theories of modern marketing. This second-level text begins the necessary movement from facts to strategy, from principles to practice. "Marketing Manage...

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Bibliographic Details
Main Author: Lancaster, Geoffrey (Author)
Other Authors: Massingham, Lester
Format: Unknown
Language:English
Published: London McGraw-Hill 1993
©1993
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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