Marketing management
In their first-level testbook "The Essentials of Marketing", Geoff Lancaster and Lester Massingham established the fundamentals and theories of modern marketing. This second-level text begins the necessary movement from facts to strategy, from principles to practice. "Marketing Manage...
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| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill
1993
©1993 |
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| Online Access: | Click Here to View Status and Holdings. |
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Essentials of marketing management