Marketing services competing through quality

Marketing services competing through quality

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The authors develop a framework for understanding the interrelationship between quality and marketing in services.

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Bibliographic Details
Main Author: Berry, Leonard L. 1942- (Author)
Other Authors: Parasuraman, A
Format: Book
Published: New York Free Press 1991
©1991
Subjects:
Customer services
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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