Marketing services competing through quality

The authors develop a framework for understanding the interrelationship between quality and marketing in services.

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Bibliographic Details
Main Author:	Berry, Leonard L. 1942- (Author)
Other Authors:	Parasuraman, A
Format:	Book
Published:	New York Free Press 1991 ©1991
Subjects:	Customer services Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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