Marketing services competing through quality

Marketing services competing through quality

Show other versions (1)

The authors develop a framework for understanding the interrelationship between quality and marketing in services.

Saved in:
Bibliographic Details
Main Author: Berry, Leonard L. 1942- (Author)
Other Authors: Parasuraman, A
Format: Book
Published: New York Free Press 1991
©1991
Subjects:
Customer services
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items