Marketing services competing through quality

The authors develop a framework for understanding the interrelationship between quality and marketing in services.

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Bibliographic Details
Main Author:	Berry, Leonard L. 1942- (Author)
Other Authors:	Parasuraman, A
Format:	Book
Published:	New York Free Press 1991 ©1991
Subjects:	Customer services Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 002903079X \|q hardcover
040	#	#	\|a UiTM \|b eng \|c UITM \|e rda
090	0	0	\|a HF5415.5 \|b .B48 1991
100	1	#	\|a Berry, Leonard L. \|c 1942- \|e author
245	1	1	\|a Marketing services \|b competing through quality \|c Leonard L. Berry, A. Parasuraman
264	#	1	\|a New York \|b Free Press \|c 1991
264	#	1	\|c ©1991
300	#	#	\|a xi, 212 pages \|b illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (page 191-203) and index
520	#	#	\|a The authors develop a framework for understanding the interrelationship between quality and marketing in services.
650	#	0	\|a Customer services
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Parasuraman, A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=070365
964	#	#	\|c BOK \|d 01
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