DYNAMICS OF COMPETITIVE STRATEGY
This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information...
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Main Authors: | Smith, Ken G (Author), Gannon, Martin J (Author) |
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Other Authors: | Grim, Curtis |
Format: | Book |
Language: | English |
Published: |
Newbury Park, Calif
Sage Publications
1992
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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