DYNAMICS OF COMPETITIVE STRATEGY

DYNAMICS OF COMPETITIVE STRATEGY

This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information...

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Bibliographic Details
Main Authors: Smith, Ken G (Author), Gannon, Martin J (Author)
Other Authors: Grim, Curtis
Format: Book
Language:English
Published: Newbury Park, Calif Sage Publications 1992
Subjects:
Competition
Strategic planning
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