DYNAMICS OF COMPETITIVE STRATEGY
This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information...
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| Format: | Book |
| Language: | English |
| Published: |
Newbury Park, Calif
Sage Publications
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 230112t1992 CAU ag| |#001 #beng#D | ||
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD41 |b .S58 1992 |
| 100 | 1 | # | |a Smith, Ken G |e author |
| 245 | 1 | 0 | |a DYNAMICS OF COMPETITIVE STRATEGY |c Ken G. Smith, Curtis M. Grimm, Martin J. Gannon |
| 264 | # | 1 | |a Newbury Park, Calif |b Sage Publications |c 1992 |
| 300 | # | # | |a xv, 211 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | 3 | # | |a This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace. The theoretical contributions presented are backed up by a wealth of data, case studies, examples and illustrations. |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Competition |
| 650 | # | 0 | |a Strategic planning |
| 700 | 1 | # | |a Gannon, Martin J |e author |
| 700 | 1 | # | |a Grim, Curtis |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=066995 |
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Michael E. Porter on competition and strategy