Sales Promotion Management
Sales promotion has become a biq,biq business in the United States,in 1980 for example,U.S marketers invested about $49 billion in sales promotion,up 15 percent from the previous year,These fiqures now put sales promotion investments well ahead of media expenditures by marketers.
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1988
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| Online Access: | Click Here to View Status and Holdings. |
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Sales promotion essentials