Sales Promotion Management
Sales promotion has become a biq,biq business in the United States,in 1980 for example,U.S marketers invested about $49 billion in sales promotion,up 15 percent from the previous year,These fiqures now put sales promotion investments well ahead of media expenditures by marketers.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1988
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Sales promotion essentials