Sales Promotion Management

Sales Promotion Management

Sales promotion has become a biq,biq business in the United States,in 1980 for example,U.S marketers invested about $49 billion in sales promotion,up 15 percent from the previous year,These fiqures now put sales promotion investments well ahead of media expenditures by marketers.

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Bibliographic Details
Main Author: Schultz, Don E (Author)
Other Authors: Robinson, William A. 1926-
Format: Unknown
Language:English
Published: Lincolnwood, Ill. NTC Business Books 1988
Subjects:
Sales promotion
Online Access:Click Here to View Status and Holdings.
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040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5438.5  |b .S385 1986 
100 1 # |a Schultz, Don E  |e author 
245 1 1 |a Sales Promotion Management  |c Don E. Schultz, William A. Robinson 
264 # 1 |a Lincolnwood, Ill.  |b NTC Business Books  |c 1988 
300 # # |a xviii, 487 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Sales promotion has become a biq,biq business in the United States,in 1980 for example,U.S marketers invested about $49 billion in sales promotion,up 15 percent from the previous year,These fiqures now put sales promotion investments well ahead of media expenditures by marketers. 
650 # 0 |a Sales promotion 
700 1 # |a Robinson, William A.  |c 1926- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=066777 
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