Sales Promotion Management
Sales promotion has become a biq,biq business in the United States,in 1980 for example,U.S marketers invested about $49 billion in sales promotion,up 15 percent from the previous year,These fiqures now put sales promotion investments well ahead of media expenditures by marketers.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1988
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-066777 | ||
| 005 | 201963125740 | ||
| 020 | # | # | |a 0844230723 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5438.5 |b .S385 1986 |
| 100 | 1 | # | |a Schultz, Don E |e author |
| 245 | 1 | 1 | |a Sales Promotion Management |c Don E. Schultz, William A. Robinson |
| 264 | # | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1988 |
| 300 | # | # | |a xviii, 487 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Sales promotion has become a biq,biq business in the United States,in 1980 for example,U.S marketers invested about $49 billion in sales promotion,up 15 percent from the previous year,These fiqures now put sales promotion investments well ahead of media expenditures by marketers. |
| 650 | # | 0 | |a Sales promotion |
| 700 | 1 | # | |a Robinson, William A. |c 1926- |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=066777 |
| 964 | # | # | |c BOK |d 01 |
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Sales promotion essentials